Original Research
Trends and applications in city branding: A case study in Izmir
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This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review on the global trends in city branding, new application types, and a few examples of successful city branding experiences. The study concluded with a real life case study in the form of SWOT analysis on Izmir’s city branding applications, efforts, and strategies.
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This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. You may view a copy of Creative Commons Attribution 4.0 International License here: http://creativecommons.org/licenses/by/4.0/