Marketing and Branding Research

The strategic planning means the future planning of an organization; in other words, it refers to the direction that the organization wants to move in that direction. Strategic planning of the information technology for any organization is an evidence that the organization’s information architecture in light of strategic considerations such as mission, objectives, and priorities of the organization becomes evident and it determines the necessary administration plan to achieve systems and forms the informational databases at the organizational level. To put differently, strategic planning of the information technology charter and the macro program in the field of information systems are generally considered as the information technology. Different approaches are used for planning. Now, the dominant approach for developing the long-term program or for ICT master plan of information technology is an approach of the organizational architecture or the information technology architecture. The purpose of this research is a preliminary introduction with an organizational architecture approach with the means of strategic planning of the information systems.