European Journal of Studies in Management and Business

The general objective of this research work is to know if the university context, attitudes, norms, and perception of behaviour control influence the intention of social entrepreneurship and social innovation in undergraduate students from the areas of economics, administrative and social. The methodology was based on the Global Survey of University Entrepreneurship Students -GUESSS- in which 34 countries have participated since 2011, with a sample of more than 150,000 students per year. The results by lineal regression and R show that the university context, attitude towards behaviour and subjective norms have a low influence on entrepreneurial intentions. However, they should not be neglected since they generate an effect on entrepreneurial intentions, which is important to highlight in the perceived behavioural control of the ease or difficulty of becoming an entrepreneur.