European Journal of Studies in Management and Business

This paper aims to explore the challenges regarding the workplace area of Corporate Social Responsibility (CSR). Nowadays, organisations and their leaders are facing unprecedented pressures from both internal and external forces. Furthermore, there is a growing interest in understanding and managing issues related to sustainability. In these circumstances, organisations, regardless of their field of activity, have to implement responsible ways of doing business. Most CSR research focuses primarily on external areas: marketplace, environment, community, and external stakeholders: customers, suppliers, investors, government. Knowledge and digital economy and the fourth Industrial Revolution (4IR) greatly influence human capital. Today, there is fierce competition in attracting and retaining the best employees – as critical stakeholders. Recruiting, developing, utilising and retaining a talented workforce has become a critical success factor. In this context, it is crucial to explore the workplace as an internal dimension of CSR. Our research methodology includes a theoretical analysis based on literature regarding this topic and an online survey based on a questionnaire. The conclusions and solutions highlighted at the end of the paper can support Human Resource managers and business leaders in addressing these challenges and developing knowledge and skills to generate long‐term value for businesses, society and the environment. We anticipate that our findings will shed more light on CSR workplace practices that can be integrated into the business sustainability strategy.