All Journals

Language Teaching Research Quarterly

European Journal of Studies in Management and Business

International Journal of Behavior Studies in Organizations

Studies in Educational Management

New Challenges in Accounting and Finance

Language Testing in Focus: An International Journal

Marketing and Branding Research

Individual Differences in Language Education: An International Journal 

Feedback Research in Second Language 

Management Issues in Healthcare System

Language Teacher Education Research

Artificial Intelligence Knowledge Development

<p style="text-align:justify;">In this article, the&nbsp;author provides an overview of the literature in the market share research and&nbsp;proposes a comprehensive model which can empirically investigate the relationship&nbsp;between market share and profitability. Also, several potential&nbsp;theoretically-driven moderators that may have impact on the MS-Profitability&nbsp;relationship are identified and included in the proposed model. Of the moderators, the author divides them into two different groups: firm-specific&nbsp;and market-specific. The difference between these two groups can also further&nbsp;provide business managers some implications for their practices.</p>

Market Share as a Performance Measure: A Conceptual Framework

Original Research 

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