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Language Teaching Research Quarterly

European Journal of Studies in Management and Business

International Journal of Behavior Studies in Organizations

Studies in Educational Management

New Challenges in Accounting and Finance

Language Testing in Focus: An International Journal

Marketing and Branding Research

Individual Differences in Language Education: An International Journal 

Feedback Research in Second Language 

Management Issues in Healthcare System

Language Teacher Education Research

Artificial Intelligence Knowledge Development

<p style="text-align:justify;"><span style="color:rgb(51,51,51);">This study aims to&nbsp;determine the benefits of social media as a tool to market horticulture&nbsp;products in Bulukerto Village, at Batu City, East Java-Indonesia. The intended&nbsp;benefit of this study is to find out whether there is an increase in sales&nbsp;price result or profit received by the farmers using social media, such as&nbsp;Facebook, Instagram, and WhatsApp. This study is conducted by applying a qualitative approach. Data are obtained through in-depth interviews from the&nbsp;relevant informants with judgmental sampling. One of the criteria of the&nbsp;selected informants is that they only make changes in marketing their products&nbsp;with social media to increase their products' prices. The results of this study&nbsp;indicate that there are significantly large selling price, as received by&nbsp;farmers. Greater profits are obtained by farmers driven by the role of&nbsp;utilizing social media to cut long distribution channels so that farmers can&nbsp;meet with end consumers directly. Before marketing the product by using social&nbsp;media, the product price obtained amounted to only IDR. 5,000/kg, while after&nbsp;using social media the price increased to approximately IDR. 10,000 to IDR</span></p>

Increasing Three Times the Selling Price of Horticultural Products Using Social Media

Original Research 

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