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Language Teaching Research Quarterly

European Journal of Studies in Management and Business

International Journal of Behavior Studies in Organizations

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New Challenges in Accounting and Finance

Language Testing in Focus: An International Journal

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Individual Differences in Language Education: An International Journal 

Feedback Research in Second Language 

Management Issues in Healthcare System

Language Teacher Education Research

Artificial Intelligence Knowledge Development

<p style="text-align:justify;">The purpose of this study is to investigate the effect of packaging on the competitiveness of the export products in Ardabil province. The population of the study is the factories of the industrial town of Ardabil in which 20 factories were selected randomly. The data collecting tool in this research is a 20-item questionnaire that its questions are tailored to the response and are fitted with a five-point Likert scale. To analyze the obtained information, firstly, the frequency table of each question was formed using the percentage method. The percentage of frequency is calculated and the result of each question are listed below each question. After analyzing each question, we analyze the research hypotheses, which is accompanied by a graphic representation of its results. Input analysis has also been used for inferential analysis. The results showed that there is a meaningful relationship between the amount of good packaging on purchasing decision of customers. There is a meaningful relationship between size and shape of appropriate packaging and sales volume. There is also a meaningful relationship between the factors such as color and design in packaging and sales of products.</p>

MBR_Volume 4_Issue 4_Pages 384-392.pdf

Original Research 

MBR.2017.60311.xml

Issue

The Impact of Packaging on the Competitiveness of Export Products

<p style="text-align:justify;">The more persistent the brand name, the more benefits a company can gain by consumers under the Brand name supervision. The super value of a brand name is one of the assets that maintain both the value of a company and customer loyalty. Customer loyalty is one of the components that is emphasized by relationship marketing, especially in industrial market, nowadays. One of the factors that contribute the formation of this loyalty, is the commercial trademarks of companies. The present study aimed to investigate the effect of brand value of Paşabahçe on customer loyalty. The participants of this study include all 159 customers referred to official and unofficial stores who were selected by simple random sampling formula. The data were collected by using a researcher-made questionnaire and fed in to SPSS software to analyze the data in the inferential statistics section using Pearson correlation coefficient and regression test. The results showed that there is a meaningful relationship between the research variables and loyalty to a brand value.</p>

Investigating the Impact of Brand Names of Turkish Commodities on Customer Loyalty in Iran (Case Study of Paşabahçe Products)

mbrq.2018.06.01.xml