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Language Teaching Research Quarterly

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International Journal of Behavior Studies in Organizations

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New Challenges in Accounting and Finance

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Individual Differences in Language Education: An International Journal 

Feedback Research in Second Language 

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Artificial Intelligence Knowledge Development

<p style="text-align:justify;">Traditional theories of leadership are based on the hierarchical model in which followers at lower&nbsp;levels as organizational members are required to comply with the commands no longer meet the&nbsp;needs and expectations due to dynamic changes in the business environment and consequently a&nbsp;new and progressive leadership model is necessary. The servant Leadership model is a form of&nbsp;leadership that is focusing on the relationship between leader and follower in terms of service&nbsp;provision, growth, development, and empowerment. On the other hand, the move toward a&nbsp;customer‐centric approach to marketing coincides with the emergence of a new paradigm and&nbsp;increased access to customer information, which has led to an enormous current interest in&nbsp;customer lifetime value (CLV) in both quantitative and qualitative approaches. This research aimed&nbsp;to investigate the role of servant leadership on customer lifetime value in the banking sector in the&nbsp;form of an innovative model. For this purpose, using a descriptive‐analytical method in a framework&nbsp;of the case study of a governmental commercial bank and also by using structural equation&nbsp;modeling, appropriate statistical analysis, and fitness indices the proposed research conceptual&nbsp;model was analyzed and explained. The results demonstrated the positive and significant influences&nbsp;of key variables including servant leadership and its six identified components on the customer&nbsp;lifetime value mainly through a structural model in the context of the banking sector. Empirical&nbsp;results showed that the proposed model was highly confirmed and can effectively discover and&nbsp;predict the effects of servant leadership on the customer lifetime value.</p>

Characterizing and Modeling the Role of Servant Leadership Style on the Customer Lifetime Value

Original Research 

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