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Language Teaching Research Quarterly

European Journal of Studies in Management and Business

International Journal of Behavior Studies in Organizations

Studies in Educational Management

New Challenges in Accounting and Finance

Language Testing in Focus: An International Journal

Marketing and Branding Research

Individual Differences in Language Education: An International Journal 

Feedback Research in Second Language 

Management Issues in Healthcare System

Language Teacher Education Research

Artificial Intelligence Knowledge Development

<p style="text-align:justify;">In today’s business world, due to the constant changes and complexity of&nbsp;the situation in different fields, managers need to adopt marketing strategies&nbsp;to achieve competitive advantage and pioneer their target markets. One of the&nbsp;most effective approaches to formulation is the SWOT approach. The purpose of&nbsp;this study was to investigate the marketing strategy of knowledge-based&nbsp;companies in the northwest of the country and to create a SWOT matrix using a&nbsp;mixed research method to select the best marketing strategy. The&nbsp;statistical community in the qualitative section consisted of 30 managers,&nbsp;experts, consultants and support and related units in the surveyed companies.&nbsp;Participants in the quantitative section were also 100 persons, 80 of whom were&nbsp;selected according to Morgan table by simple random sampling. The data&nbsp;collection tools were qualitative interviews, focal interviews and quantitative&nbsp;questionnaires. The coding method, hierarchical analysis method was used for&nbsp;data analysis. The results of the focal interviews showed that 5 points were&nbsp;put into perspective. The results of Question 2 and 3, respectively, indicated&nbsp;that the threat of opportunity was greater and the strength of the weakness was&nbsp;higher, reflecting the position of companies in the home of competitive&nbsp;strategy (ST).</p>

Explaining the Marketing Strategies of Knowledge-based Corporations in Northwest of Iran Using SWOT Analysis

Original Research 

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<p style="text-align:justify;">Positive organizational behavior (POB) follows the lead of recently emerging positive psychology, which is driven by theory and research focusing on people's strengths and psychological capabilities. The aim of POB is to catalyze a change in psychology from a preoccupation only with repairing the worst things in life to also building the best qualities in life. Therefore, organizations pay more attention to Positive Organizational Behavior due to the changing and competitive nature of business. The main purpose of this study was to explore the relationship among Hope and Pliability with Job contentment and Organizational Citizenship Behavior. Statistical population of this survey included employees of public organization in Iran that a sample (N=108) of those test of the POB states of hope and pliability. The findings generally support that hope and pliability have strong Relationship with job Satisfaction and OCB and those relationships would be stronger when hope and pliability were high. This study adds to the understanding of key‐role positive organizational behavior in organization and job‐related performance.</p>

The Relation between Hope and Pliability with Job Satisfaction and Organizational Citizenship Behavior

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