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<p style="text-align:justify;"><span style="color:rgb(51,51,51);">The aim of our research was to optimize the existing&nbsp;process approach of the selected small business (SME), due to the desire for&nbsp;long-term effectiveness, cost-efficiency, and market competitiveness. SMEs have&nbsp;several specific characteristics related to their limited size, lower level of&nbsp;diversification, low capital strength, limited market, and higher risk. On the&nbsp;other hand, they are more flexible, as they can adapt quickly to new&nbsp;conditions, have closer contact with customers and are very important for economy&nbsp;employment. Due to inevitable need of business management improvement and&nbsp;performance optimization, a process snapshot was performed to obtain the&nbsp;existing process approach. Based on the snapshot, identification of critical&nbsp;points was perpetuated, which enabled obtaining basic decision-making&nbsp;information. Based on the latter, a critical analysis of necessary&nbsp;furtherance’s was carried out: improvements of specific activities and&nbsp;elimination of redundant or unnecessary activities. For the purpose of real SME&nbsp;environment improvement of performance, we made a proposed problem solution,&nbsp;which represents an improved and optimized process approach for all of the&nbsp;fundamental processes of the company, based on the ISO 9001:2015 standard.&nbsp;Proposed optimized process approach was implemented immediately but gradually.&nbsp;The results were measured based on the overall number of proposed improvements&nbsp;(through the implemented renewed process approach) and the number of&nbsp;improvements that had been implemented by the time this research was conducted.&nbsp;It is estimated that the proposed solution has already been implemented&nbsp;(certain activities completely, others partially) in 62%. Even due to the&nbsp;partial implementation of optimized process approach, the business’s results have&nbsp;improved. This is reflected in increased market demand by 7% due to more&nbsp;efficient, faster order fulfillment and increased income by 3,5%, compared to&nbsp;the previous two years.&nbsp; The latter&nbsp;emphasizes the importance of a process approach implementation, which affects&nbsp;the improvement of productivity and efficiency, increases knowledge sharing&nbsp;amongst employees, enables collaborative workplace, flexibility and agility of&nbsp;the company, easier compliance with regulations, improves customer experience,&nbsp;reduces costs, and enables higher revenues.&nbsp;&nbsp;</span></p>

mbrq.2022.23.01.pdf

Original Research 

mbrq.2022.23.01.xml

Process Optimization of the Selected Business Using a Process Approach